“You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.”

― Steve Jobs

“If you have a customer-centric culture, that cures a lot of ills. Let’s say you’re the leader in a particular arena, if you’re competitor-focused and you’re already the leader, then where does your energy come from? Whereas, if you’re customer focused, and you’re already the leader, customers are never satisfied.”

“If you’re customer-focused, you’re always waking up wondering, how can we make that customer say, wow? We want to impress our customers — we want them to say, wow. That kind of divine discontent comes from observing customers and noticing that things can always be better.”

― Jeff Bezos